Kellogg on integrated marketing :  the Kellogg marketing faculty and the faculty of Integrated Marketing Communications at the Medill School of Journalism, Norhtwestern University / 
edited by Dawn Iacobucci and Bobby Calder 
 - Hoboken, N.J. :  John Wiley,  c2003. 
 - xxi, 314 p. :  ill. ;  24 cm. 
<br/><br/><label>ISBN: </label>0471204765 
<br/><br/><label>LCCN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415  / .K444 2003 
<br/><br/><label>Dewey Class. No.: </label>658.8  / K291