TY  - BOOK
AU  - Iacobucci,Dawn
AU  - Calder,Bobby
TI  - Kellogg on integrated marketing: the Kellogg marketing faculty and the faculty of Integrated Marketing Communications at the Medill School of Journalism, Norhtwestern University 
SN  - 0471204765
AV  - HF5415 .K444 2003
U1  - 658.8 
PY  - 2003///
CY  - Hoboken, N.J.
PB  - John Wiley
KW  - Marketing
ER  -