TY  - BOOK
AU  - Hawkins,Del I.
AU  - Mothersbaugh,David L.
TI  - Consumer behavior: building marketing strategy 
SN  - 9780070171008
AV  - HF5415.33 .U6H38 2010
PY  - 2010///
CY  - Boston
PB  - McGraw-Hill/Irwin
KW  - Corporations
KW  - Finance
KW  - Corporate finance
ER  -