Kotler, Philip <br/><br/>
Principles of marketing / 
Philip Kotler and Gary Armstrong 
 - 13th ed. 
 - Upper Saddle River, NJ :  Prentice-Hall,  c2010. 
 - xxiii, 613, [105] p. :  ill. ;  29 cm. 
<br/><br/><label>ISBN: </label>9780136079415, 0136079415 
<br/><br/><label>LCCN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415  / .K636 2008 
<br/><br/><label>Dewey Class. No.: </label>658.8  / K87p