Moriarty, Sandra <br/><br/>
Advertising & IMC :  principles & practice / 
Sandra Moriarty, Nancy Mitchell and William Wells 
 - 9th ed. 
 - Boston :  Pearson,  c2012. 
 - xxviii, 657 p. :  ill. ;  29 cm. 
<br/><br/><label>ISBN: </label>9780273752929 
<br/><br/><label>LCCN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>LC Class. No.: </label>HF5823  / .W455 2012