Hawkins, Del I. Consumer behavior : building marketing strategy / Del I. Hawkins and David L. Mothersbaugh - 12th ed. - New York : McGraw-Hill Irwin, c2013. - xxvii, 772 p. : ill. ; 27 cm. + 1 computer disc (CD ; 3/4 in.). ISBN: 9780071315128 Subjects--Topical Terms: Consumer behaviorUnited_statesMarket surveys LC Class. No.: HF5415.33 / .U6H38 2013