TY  - BOOK
AU  - Hawkins,Del I.
AU  - Mothersbaugh,David L.
TI  - Consumer behavior: building marketing strategy 
SN  - 9780071315128
AV  - HF5415.33 .U6H38 2013
PY  - 2013///
CY  - New York
PB  - McGraw-Hill Irwin
KW  - Consumer behavior
KW  - United_states
KW  - Market surveys
ER  -