McDaniel, Carl <br/><br/>
Marketing research / 
Carl McDaniel and Roger Gates 
 - 9th ed. 
 - Singapore :  John Wiley,  c2013. 
 - xxx, 636, [68] p. :  ill. ;  26 cm. 
<br/><br/><label>ISBN: </label>9781118112717 
<br/><br/><label>LCCN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.
<br/><br/><label>LC Class. No.: </label>HF5415.2  / .M3823 2013