TY  - BOOK
AU  - Keegan,Warren J.
TI  - Multinational marketing management
T2  - Prentice-Hall international series in management
SN  - 0136050557
AV  - HF1009.5 .K44 1980
U1  - 658.809382 
PY  - 1980///
CY  - New Jersey
PB  - Prentice Hall
KW  - Export marketing
KW  - Management
KW  - Case studies
N1  - Includes bibliographies and indexes; Management; Marketing & International Business
ER  -