White, Margaret A. <br/><br/>
The management of technology and innovation :  a strategic approach / 
 Management of technology & innovation 
Margaret A. White and Garry D. Bruton. 
 - 2nd ed. 
 - Mason,OH :  South-Western Cengage Learning,  c2011. 
 - xxii, 388 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> THE MANAGEMENT OF TECHNOLOGY AND INNOVATION: A STRATEGIC APPROACH explores the fundamental connections linking core business strategy, technology, and innovation. The book illustrates how these functions intertwine to play a central role in process layout, systems, structural design, and product development, as well as supporting an organization's overall success. An integrated approach and reader-friendly style make the material accessible for readers of all backgrounds, and the book strikes an ideal balance between essential business theory and extensive practical insights and real-world applications. In addition, the Second Edition has been thoroughly updated to incorporate the latest trends and research, abundant current examples and cases, and a useful set of new tools you can use to support effective strategic decision-making. 
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<br/><br/><label>ISBN: </label>9780538478229 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Technological innovations--Management<br/>New products--Management
<br/><br/><label>LC Class. No.: </label>HD45  / .W45 2011