White, Margaret A.

The management of technology and innovation : a strategic approach / Management of technology & innovation Margaret A. White and Garry D. Bruton. - 2nd ed. - Mason,OH : South-Western Cengage Learning, c2011. - xxii, 388 p. : ill. ; 24 cm.

Includes bibliographical references and index.

THE MANAGEMENT OF TECHNOLOGY AND INNOVATION: A STRATEGIC APPROACH explores the fundamental connections linking core business strategy, technology, and innovation. The book illustrates how these functions intertwine to play a central role in process layout, systems, structural design, and product development, as well as supporting an organization's overall success. An integrated approach and reader-friendly style make the material accessible for readers of all backgrounds, and the book strikes an ideal balance between essential business theory and extensive practical insights and real-world applications. In addition, the Second Edition has been thoroughly updated to incorporate the latest trends and research, abundant current examples and cases, and a useful set of new tools you can use to support effective strategic decision-making.



9780538478229


Technological innovations--Management
New products--Management

HD45 / .W45 2011