TY  - BOOK
AU  - White,Margaret A.
AU  - Bruton,Garry D.
TI  - The management of technology and innovation: a strategic approach 
SN  - 9780538478229
AV  - HD45 .W45 2011
PY  - 2011///
CY  - Mason,OH
PB  - South-Western Cengage Learning
KW  - Technological innovations
KW  - Management
KW  - New products
N1  - Includes bibliographical references and index; Management
N2  - THE MANAGEMENT OF TECHNOLOGY AND INNOVATION: A STRATEGIC APPROACH explores the fundamental connections linking core business strategy, technology, and innovation. The book illustrates how these functions intertwine to play a central role in process layout, systems, structural design, and product development, as well as supporting an organization's overall success. An integrated approach and reader-friendly style make the material accessible for readers of all backgrounds, and the book strikes an ideal balance between essential business theory and extensive practical insights and real-world applications. In addition, the Second Edition has been thoroughly updated to incorporate the latest trends and research, abundant current examples and cases, and a useful set of new tools you can use to support effective strategic decision-making
ER  -