Kotler, Philip Marketing management : a South Asian perspective / Philip Kotler ... [et al.]. - 14th ed. - New Delhi : Pearson, c2013. - xxv, 596+ p. : ill. ; 29 cm. ISBN: 9788131767160 LCCN: Subjects--Topical Terms: Genetics geneticsGenesGenes LC Class. No.: HF5415.13 / .M3528 2013