Riel, Cees B. M. van

Principles of corporate communication / Cees B. M. van Riel ; edited by Chris Blackburn. - New York : Prentice-Hall, c1995. - xiii, 239 p. : ill. ; 23 cm.

Translation of: Identiteit en imago

Includes bibliographical references (p. 220-229) and index.



0131509969


Communication in management.
Corporations--Communication systems
Corporations --Public relations
Corporate image.

HD30.3 / .R54 1995

658.45 / R555p