TY  - BOOK
AU  - Shareef,Mahmud Akhter
AU  - Dwivedi,Yogesh K.
AU  - Kumar,Vinod
TI  - Mobile marketing channel: online consumer behavior 
T2  - Springer briefs in business
SN  - 9783319312859
AV  - HF5548.32 .S83 2016
PY  - 2016///
CY  - New York
PB  - Springer
KW  - Electronic commerce
KW  - Management. Internet marketing. Mobile commerce
ER  -