Aaker, David A. <br/><br/>
Strategic market management / 
David A. Aaker and Christine Moorman 
 - 11th ed. 
 - Hoboken, NJ :  John Wiley,  c2018. 
 - ix, 380 p. ;  24 cm. 
<br/><br/><label>ISBN: </label>9781119441434 
<br/><br/><label>LCCN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Management<br/>Strategic planning
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .A23 2018