The art and science of business management :  marketing / 
edited by A. Dale Timpe. 
 - Bombay :  Jaico,  c1994. 
 - xiv, 366 p. :  ill. ;  25 cm. 
 - Art and science of business management ;  v. 7 .
<br/><br/>Includes bibliographical references and index. 
<br/><br/>
<br/><br/><label>ISBN: </label>8172240145 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415  / .A78 1994