TY  - BOOK
AU  - Shocker,Allan D.
TI  - Analytical approaches to product and marketing planning
AV  - A11 . 1979
U1  - 658.8 
PY  - 1979///
CY  - Cambridge, Mass.
PB  - Marketing Science Institute
KW  - Marketing
KW  - Marketing planning
N1  - Includes index
ER  -