Dahringer, Lee D.

International marketing : a global perspective / Lee D. Dahringer and Hans Muhlbacher. - Reading, Mass. : Addison-Wesley, c1991. - xxvi, 677 p. : ill., maps. ; 25 cm.

Includes bibliographical references and indexes.



0201503549 9780201503548


Export marketing--Management.

HF1416 / .D34 1991

658.848 / D131i