TY  - BOOK
AU  - Zenoff,David B.
TI  - Marketing financial services
T2  - The institutional Investor Series in Finance
SN  - 088730298X
AV  - HG173 .M3525 1989
U1  - 332.10688 
PY  - 1989///
CY  - Massachusetts
PB  - Ballinger
KW  - Financial services industry
KW  - Business
KW  - Marketing
ER  -