Keegan, Warren J. Global marketing management / Warren J. Keegan. - 4th ed. - New Jersey : Prentice Hall, c1989. - xvi, 783 p. : ill. ; 25 cm. - The Prentice-Hall series in marketing . Rev. ed. of: Multinational marketing management. 3rd ed. c1984. Includes bibliographies and indexes. ISBN: 0133572609 Subjects--Topical Terms: Export marketing--ManagementExport marketing--Management--Case studies. LC Class. No.: HF1009.5 / .K44 1989 Dewey Class. No.: 658.848 / K26g