TY  - BOOK
AU  - Keegan,Warren J.
TI  - Global marketing management
T2  - The Prentice-Hall series in marketing
SN  - 0133572609
AV  - HF1009.5 .K44 1989
U1  - 658.848 
PY  - 1989///
CY  - New Jersey
PB  - Prentice Hall
KW  - Export marketing
KW  - Management
KW  - Case studies
N1  - Rev. ed. of: Multinational marketing management. 3rd ed. c1984; Includes bibliographies and indexes; Management; Marketing & International Business
ER  -