Czinkota, Michael R. <br/><br/>
International marketing / 
Michael R. Czinkota and Ilkka A. Ronkainen. 
 - 4th ed. 
 - Fort Worth :  Dryden Press,  c1995. 
 - xxix, 815 p. :  ill., maps. ;  27 cm. 
 - The Dryden Press series in marketing .
<br/><br/> One folded col. map in pocket. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/>
<br/><br/><label>ISBN: </label>0030983428 9780030983429 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing
<br/><br/><label>LC Class. No.: </label>HF1416  / .C95 1995 
<br/><br/><label>Dewey Class. No.: </label>658.848  / C998i