TY  - BOOK
AU  - Boyd,Harper W.
AU  - Westfall,Ralph
AU  - Stasch,Stanley F.
TI  - Marketing research: text and cases 
SN  - 8185386161
AV  - HF5415.2 .M3555 1990
U1  - 658.83 
PY  - 1990///
CY  - Illinois
PB  - Irwin
KW  - Marketing research
KW  - Marketing
ER  -