Keegan, Warren J. <br/><br/>
Principles of global marketing / 
Warren J. Keegan and Mark C. Green. 
 - New Jersey :  Prentice Hall,  c1997. 
 - xxi, 421 p. :  ill. ;  26 cm. 
<br/><br/>  Rev. ed. of: Multinational marketing management. 3rd ed. 1984.  World maps on endpapers. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/>
<br/><br/><label>ISBN: </label>013722298 9780137222995 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing--Management.<br/>Export marketing--Management--Case studies.
<br/><br/><label>LC Class. No.: </label>HF1416  / .K44 1997 
<br/><br/><label>Dewey Class. No.: </label>658.848  / K26p