TY  - BOOK
AU  - Keegan,Warren J.
AU  - Green,Mark C.
TI  - Principles of global marketing
SN  - 013722298
AV  - HF1416 .K44 1997
U1  - 658.848 
PY  - 1997///
CY  - New Jersey
PB  - Prentice Hall
KW  - Export marketing
KW  - Management
KW  - Case studies
N1  -  Rev. ed. of: Multinational marketing management. 3rd ed. 1984; World maps on endpapers; Includes bibliographical references and indexes; Marketing & International Business; Management
ER  -