TY  - BOOK
AU  - Kotler,Philip
AU  - Armstrong,Gary
TI  - Principles of marketing
SN  - 0130283290
AV  - HF5415 .K636 2001
U1  - 658.8 
PY  - 2001///
CY  - Upper Saddle River, NJ
PB  - Prentice-Hall
KW  - Marketing Marketing
KW  - Principles
ER  -