Burns, Alvin C. <br/><br/>
Marketing research / 
Alvin C. Burns and Ronald F. Bush 
 - 2nd ed. 
 - New Jersey :  Prentice Hall,  c1998. 
 - xxi, 638 p. :  ill. ;  25 cm. +  1 computer disc (CD ; 3/4 in.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Research
<br/><br/><label>LC Class. No.: </label>HF5415.2  / .B779 1998 
<br/><br/><label>Dewey Class. No.: </label>658.83  / B967m