Fombrun, Charles J.

Turning points : creating strategic change in corporations / Charles J. Fombrun. - New York : McGraw-Hill, c1992. - xiii, 286 p. : ill. ; 24 cm.

Includes bibliographical references and index.

Strategic change, in a nutshell -- When worlds collide -- Why companies resist change -- Why managers misinterpret reality -- Competing more aggressively -- Cultivating synergy -- Strategic networks -- Mobilizing for action -- Reshaping corporate cultures -- Reinventing structures -- In conclusion: creating the future.



0070214700 9780070214705


Organizational change.
Strategic planning.

HD58.8 / .F66 1992