Fombrun, Charles J.
Turning points : creating strategic change in corporations /
Charles J. Fombrun.
- New York : McGraw-Hill, c1992.
- xiii, 286 p. : ill. ; 24 cm.
Includes bibliographical references and index.
Strategic change, in a nutshell -- When worlds collide -- Why companies resist change -- Why managers misinterpret reality -- Competing more aggressively -- Cultivating synergy -- Strategic networks -- Mobilizing for action -- Reshaping corporate cultures -- Reinventing structures -- In conclusion: creating the future.
0070214700 9780070214705
Organizational change.
Strategic planning.
HD58.8 / .F66 1992