TY  - BOOK
AU  - Kurtz,David L.
AU  - Clow,Kenneth E.
TI  - Services marketing
SN  - 0471180343
AV  - HD9980.5 .K87 1998
U1  - 658.8 
PY  - 1998///
CY  - New York
PB  - John Wiley
KW  - Service industries
KW  - Marketing
KW  - Customer services
N1  - Includes bibliographical references and index; Marketing & International Business
ER  -