Aaker, David A. Strategic market management / David A. Aaker - 5th ed. - New York : John Wiley, c1998. - xiv, 330 p. : ill. ; 23 cm. ISBN: 0471177431 LCCN: Subjects--Topical Terms: Marketing management LC Class. No.: HF5415.13 / .A23 1998 Dewey Class. No.: 658.8 / A111s