Jeannet, Jean-Pierre

International marketing management : strategies and cases / Jean-Pierre Jeannet and Hubert D. Hennessey. - Dallas : Houghton Mifflin, c1988. - xxii, 873 p. : ill. ; 25 cm.

Includes bibliographies and index.



039535675X


Export marketing--Management.
Export marketing--Management--Case studies.

HF1009.5 / .J43 1988

658.8 / J43i