TY  - BOOK
AU  - Jeannet,Jean-Pierre
AU  - Hennessey,Hubert D.
TI  - International marketing management: strategies and cases 
SN  - 039535675X
AV  - HF1009.5 .J43 1988
U1  - 658.8 
PY  - 1988///
CY  - Dallas
PB  - Houghton Mifflin
KW  - Export marketing
KW  - Management
KW  - Case studies
N1  - Includes bibliographies and index; Management; Marketing & International Business
ER  -