Peter, J. Paul <br/><br/>
Consumer behavior :  marketing strategy perspectives / 
J. Paul Peter and Jerry C. Olson 
 - Illinois :  Irwin,  c1987. 
 - xvii, 698 p. ;  ill. ;  24 cm. 
 - The Irwin series in marketing .
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0256031770 
<br/><br/><label>LCCN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>consumer behavior consumer research
<br/><br/><label>LC Class. No.: </label>HF5415  / .32 1987 
<br/><br/><label>Dewey Class. No.: </label>658.8342  / P478c