TY  - BOOK
AU  - Smith,Mickey C.
TI  - Principles of pharmaceutical marketing
SN  - 8123908180
AV  - RS189 .P75 2002
U1  - 615.10688 
PY  - 2002///
CY  - New Delhi
PB  - CBS Publishers & Distributors
KW  - Pharmaceutical industry
KW  - Drugs
KW  - Marketing
N1  -  Includes bibliography &  index; Marketing & International Business; Pharmaceutical Science
N2  - Principles of pharmaceutical marketing, third edition offers the perspectives of both those who teach and those who practice pharmaceutical marketing. This reflects the need for and the effort to provide the most relevant "real world" approach to this complex and fascinating field. This text is designed for undergraduate students in pharmacy whose background in marketing is limited, those actually involved in pharmaceutical marketing, and anyone desiring an introduction to the intricacies involved in the marketing of pharmaceutical products
ER  -