TY  - BOOK
AU  -  Belch,George E.
AU  - Belch,Michael A.
TI  - Advertising and promotion : : an integrated marketing communications perspective 
SN  - 9781259548147
AV  - HF5823 .B387 2018
PY  - 2018///
CY  - New York
PB  -  McGraw-Hill, 
KW  - Advertising
KW  -  Sales promotion
KW  - Communication in marketing
KW  - local
KW  - Electronic books
N1  - Includes bibliographies and index; Marketing & International Business
UR  - https://opac.northsouth.edu/cgi-bin/koha/opac-retrieve-file.pl?id=f79ce5f2790475aa2590216533c09213
ER  -