TY  - BOOK
AU  - Deiss,Ryan
AU  - Henneberry,Russ
TI  - Digital marketing: for dummies
SN  - 9781119235590 (paperback)
AV  - HF5415.1265 .D45 2017
U1  - 658.872 23
PY  - 2017///
CY  - Hoboken
PB  - John Wiley & Sons
KW  - Internet marketing
KW  - Electronic commerce
KW  - Management
KW  - Digital media
N1  - Includes index; Introduction -- Getting started with digital marketing. Understanding the customer journey -- Choosing the right marketing campaign -- Crafting winning offers -- Using content to generate fans, followers, and customers. Pursuing content marketing perfection -- Blogging for business -- Taking stock of 57 blog post ideas -- Generating website traffic. Building high-converting landing pages -- Capturing traffic with search marketing -- Leveraging the social web -- Tapping into paid traffic -- Following up with email marketing -- Measuring, analyzing, and optimizing campaigns. Crunching numbers: running a data-driven business -- Optimizing your campaigns for maximum ROI -- The part of tens. The ten most common digital marketing mistakes -- Ten trending digital marketing skills to add to your resume -- Ten essential tools for digital marketing success; Marketing & International Business
N2  - Digital Marketing For Dummies will give you the tools you need to meet business goals like expanding the reach of your brand, acquiring and monetizing customers, and increasing audience engagement with proven digital marketing strategy and tactics
UR  - https://www.worldcat.org/title/digital-marketing/oclc/1036726268&referer=brief_results
UR  - https://opac.northsouth.edu/cgi-bin/koha/opac-retrieve-file.pl?id=54097460ec80552eaef5c70b43dbcf44
ER  -