Health communication : strategies and skills for a new era /
Claudia Parvanta and Sarah Bauerle Bass
- Burlington, Massachusetts : Jones & Bartlett Learning, 2020.
- xvii, 324 p. : ills. ; 28 cm.
Includes bibliographical references and index.
Your world, your health -- Communication 101 : what's health got to do with it? -- Getting it right : words, numbers, and meaning -- Health communication practice strategies and theories -- Creating meaningful health communication -- Media and communication channel selection and planning : the plot thickens -- Planning health communication interventions -- Implementation and evaluation -- Communication in the healthcare setting -- School health -- Workplace health.