TY - BOOK AU - Parvanta,Claudia F. AU - Bass,Sarah Bauerle TI - Health communication: strategies and skills for a new era SN - 9781284065879 (pbk.) AV - RA423.2 .P37 2020 U1 - 362.101/4 23 PY - 2020/// CY - Burlington, Massachusetts PB - Jones & Bartlett Learning KW - Health Communication KW - Health Education N1 - Includes bibliographical references and index; Your world, your health -- Communication 101 : what's health got to do with it? -- Getting it right : words, numbers, and meaning -- Health communication practice strategies and theories -- Creating meaningful health communication -- Media and communication channel selection and planning : the plot thickens -- Planning health communication interventions -- Implementation and evaluation -- Communication in the healthcare setting -- School health -- Workplace health; Public Health ER -