TY  - BOOK
AU  - Schiavo,Renata
TI  - Health communication: from theory to practice 
SN  - 9781118122198 
AV  - R118 .S3 2007
U1  - 610.1/4 23
PY  - 2007///
CY  - San Francisco
PB  - Wiley
KW  - Communication in medicine
KW  - United States
KW  - Health promotion
KW  - Health planning
KW  - MEDICAL / Public Health
N1  - Includes bibliographical references (p. 379-411) and index; Public health
N2  - "Now in its second edition, Health Communication: From Theory to Practice provides a comprehensive introduction to theory, intervention design, current issues, and special topics in health communication. The book also represents a hands-on guide to program development, implementation, and evaluation. This second edition further emphasizes the importance of a people-centered and participatory approach to health communication interventions, which takes into account key social determinants of health as well as the interconnection of various health and social fields.  While maintaining a strong focus on the importance of behavioral, social, and organizational results as key outcomes of health communication interventions, this second edition also includes new or updated information, theoretical models, resources, and case studies on health equity, urban health, new media, emergency and risk communication, strategic partnerships in health communication, policy communication and public advocacy, cultural competence, health literacy, and the evaluation of health communication interventions"--
ER  -