TY  - BOOK
AU  - Parvanta,Claudia
AU  - Nelson,David E.
AU  - Parvanta,Sarah A.
AU  - Harner,Richard N.
TI  - Essentials of public health communication
SN  - 9780763771157 (pbk.)
AV  - R118 .P37 2011
U1  - 362.101/4 22
PY  - 2011///
CY  - Sudbury, Mass
PB  - Jones & Bartlett Learning
KW  - Communication in medicine
KW  - Public health
KW  - Health education
KW  - Medical informatics
KW  - Communication
KW  - Health Education
KW  - methods
KW  - Communications Media
KW  - Health Promotion
KW  - Public Health Informatics
N1  - Includes bibliographical references and index; Introduction to public health communication & informatics / Claudia Parvanta -- A public health communication planning framework / Claudia Parvanta -- Informatics and public health / David E. Nelson -- Understanding and reporting the science / David E. Nelson -- What to communicate? Understanding population health / Patrick L. Remington, Bridget C. Booske, and David Kindig -- Communicating for policy and advocacy / Ross C. Brownson, Ellen Jones, Claudia Parvanta -- Speaking to the public : health literacy & numeracy / David E. Nelson and Claudia Parvanta -- Persuasive health communications : the role of theory / Sarah Parvanta and Claudia Parvanta -- Formative research for strategy development / Claudia Parvanta -- The strategic health communication plan / Claudia Parvanta -- It's a multi-media world / Sarah Parvanta and Claudia Parvanta -- Developing and testing a media strategy / Claudia Parvanta -- Developing the implementation plan / Claudia Parvanta -- Evaluating a health communication program / May Grabbe Kennedy -- Patient-provider communication / Richard N. Harner -- Risk and emergency risk communication : a primer / David W. Cragin and Claudia Parvanta; Public Health
UR  - https://opac.northsouth.edu/cgi-bin/koha/opac-retrieve-file.pl?id=179b62c774be4ed63f2470281e5ff748
ER  -