Kotler, Philip Principles of marketing / Philip Kotler and Gary Armstrong - 9th ed. - Upper Saddle River, NJ : Prentice-Hall, c2001. - xv, 78 p. : ill. ; 28 cm. + 1 computer disc (CD ; 3/4 in.) ISBN: 0130283290 Subjects--Topical Terms: Marketing MarketingPrinciples LC Class. No.: HF5415 / .K636 2001 Dewey Class. No.: 658.8 / K87p