Dalrymple, Douglas J. <br/><br/>
Marketing management :  text and cases / 
Douglas J. Dalrymple and Leonard J. Parsons 
 - 6th ed. 
 - New York :  John Wiley & Sons,  c1995. 
 - x, 984 p. ;  ill. ;  24 cm. 
 - Wiley series in management .
<br/><br/><label>ISBN: </label>0471600024 
<br/><br/><label>LCCN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Management<br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .D32 1995 
<br/><br/><label>Dewey Class. No.: </label>658.8  / D151m