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Nudge : improving decisions about health, wealth, and happiness / Richard H. Thaler and Cass R. Sunstein.

By: Contributor(s): Material type: TextTextLanguage: English Publication details: New York : Penguin Books, 2009.Edition: Rev. and expanded edDescription: viii, 312 p. : ill. ; 22 cmISBN:
  • 9780143115267 (pbk.)
Subject(s): DDC classification:
  • 330.01/9 22
LOC classification:
  • HB74 .P8T43 2009
Summary: Every day we make choices—about what to buy or eat, about financial investments or our children’s health and education, even about the causes we champion or the planet itself. Unfortunately, we often choose poorly. Nudge is about how we make these choices and how we can make better ones. Using dozens of eye-opening examples and drawing on decades of behavioral science research, Nobel Prize winner Richard H. Thaler and Harvard Law School professor Cass R. Sunstein show that no choice is ever presented to us in a neutral way, and that we are all susceptible to biases that can lead us to make bad decisions. But by knowing how people think, we can use sensible “choice architecture” to nudge people toward the best decisions for ourselves, our families, and our society, without restricting our freedom of choice.
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Item type Current library Collection Shelving location Call number Copy number Status Date due Barcode
Books Books North South University Library Non-fiction General Stacks HB74.P8T43 2009 (Browse shelf(Opens below)) 1 Available 47973

Includes bibliographical references and index.

Every day we make choices—about what to buy or eat, about financial investments or our children’s health and education, even about the causes we champion or the planet itself. Unfortunately, we often choose poorly. Nudge is about how we make these choices and how we can make better ones. Using dozens of eye-opening examples and drawing on decades of behavioral science research, Nobel Prize winner Richard H. Thaler and Harvard Law School professor Cass R. Sunstein show that no choice is ever presented to us in a neutral way, and that we are all susceptible to biases that can lead us to make bad decisions. But by knowing how people think, we can use sensible “choice architecture” to nudge people toward the best decisions for ourselves, our families, and our society, without restricting our freedom of choice.

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