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1.
Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Language: English
Publication details: New Delhi : Pearson Education, c2003
Availability: Items available for loan: North South University Library (1)Location, call number: GEN HD69.B7K45 2003.

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2.
Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Language: English
Publication details: Upper Saddle River, N.J. : Pearson/Prentice-Hall, c2008
Availability: Items available for loan: North South University Library (5)Location, call number: GEN HD69.B7K45 2008, ... Not available: North South University Library: Checked out (1).

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3.
Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller, Ambi M. G. Parameswaran and Isaac Jacob. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Language: English
Publication details: Noida : Pearson, c2015
Availability: Items available for loan: North South University Library (2)Location, call number: GEN HD69.B7K45 2015, ... Not available: North South University Library: Checked out (1).

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