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Marketing scales handbook : a compilation of multi-item measures for consumer behavior & advertising / Gordon C. Bruner, Paul J. Hensel and Karen E. James

By: Contributor(s): Material type: TextTextLanguage: English Publication details: Mason, OH. : Thomson, c2005.Description: xxii, 842 p. : 25 cmISBN:
Subject(s): DDC classification:
  • 658.83028 B894m
LOC classification:
  • HF5415.3 .B785 2005
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Item type Current library Collection Call number Copy number Status Date due Barcode
Books Books North South University Library Non-fiction HF5415.3.B785 2005 (Browse shelf(Opens below)) 1 Available 28710

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