North South University Library OPAC
Pink globalization : Hello Kitty's trek across the Pacific / Christine R. Yano.
Material type:
TextLanguage: English Publication details: Durham : Duke University Press, c2013.Description: xiv, 322 p. : ill. ; 23 cmISBN: - 9780822353515
- 9780822353638
- 306.3 23
- HF3826.5 .Y36 2013
| Item type | Current library | Collection | Shelving location | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|---|
Books
|
North South University Library | Non-fiction | General Stacks | HF3826.5.Y36 2013 (Browse shelf(Opens below)) | 1 | Available | JPN00021 |
Includes bibliographical references (p. 299-312) and index.
Preface : grabbing the cat by its tail, or how the cat grabbed me -- Introduction : kitty-Japan-global -- Kitty at home : Kawaii culture and the Kyarakuta business -- Marketing global kitty : strategies to sell friendship and "happiness" -- Global kitty: here, there, nearly everywhere -- Kitty backlash: what's wrong with cute? -- Kitty subversions: pink as the new black -- Playing with kitty : serious art in surprising places -- Japan's cute-cool as global wink -- Appendix. Sanrio and Hello Kitty timeline.
Marketing & International Business
Economics
Sumaiya Kainat Bintey Kohinoor
There are no comments on this title.