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The cure : enterprise medicine for business: a novel for managers / Dan Paul and Jeff Cox

By: Contributor(s): Material type: TextTextLanguage: English Publication details: Hoboken : John Wiley, c2003.Description: x, 288 p. : 24 cmISBN:
  • 0471268305
Subject(s): LOC classification:
  • HD31 .P38 2003
Summary: Story of the fictional Essential Corporation, a company with a proud history but a lot of hidden problems barring it from a promising future. Once the leader of its industry, Essential Corporation has lost its way. Its flagship product line is being rendered a commodity by competition. One huge retail account is diverting attention away from smaller, traditional customers. Suspicion and blame are dividing departments. Worst of all, management is in denial, with some managers hiding problems rather than working to solve them, while others struggle to preserve the status quo rather than move forward to new opportunities.
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Item type Current library Collection Shelving location Call number Copy number Status Date due Barcode
Books Books North South University Library Non-fiction General Stacks HD31.P38 2003 (Browse shelf(Opens below)) 1 Available 23893

Story of the fictional Essential Corporation, a company with a proud history but a lot of hidden problems barring it from a promising future. Once the leader of its industry, Essential Corporation has lost its way. Its flagship product line is being rendered a commodity by competition. One huge retail account is diverting attention away from smaller, traditional customers. Suspicion and blame are dividing departments. Worst of all, management is in denial, with some managers hiding problems rather than working to solve them, while others struggle to preserve the status quo rather than move forward to new opportunities.

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Ruksana Chowdhury

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