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1.
Marketing management : strategy and cases / Douglas J. Dalrymple and Leonard J. Parsons by Series:
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Language: English
Publication details: New York : John Wiley and sons, c1990
Availability: Items available for loan: North South University Library (1)Location, call number: HF5415.13.D32 1990.

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2.
Marketing management : text and cases / Douglas J. Dalrymple and Leonard J. Parsons by Series:
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Language: English
Publication details: New York : John Wiley & Sons, c1995
Availability: Items available for loan: North South University Library (1)Location, call number: HF5415.13.D32 1995.

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