North South University Library OPAC
E-business and e-commerce management : strategy, implementation and practice / Dave Chaffey.
Material type:
TextLanguage: English Publication details: Harlow, England ; New York : FT Prentice Hall, 2009.Edition: 4th edDescription: 1 online resource(798 p.)Content type: - text
- computer
- 9780273719601 (pbk. : alk. paper)
- 0273719602 (pbk. : alk. paper)
- HF5548.32 .C43 2009
| Item type | Current library | Collection | Shelving location | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|---|
| eBook (Electronic Book) | North South University Library | Non-fiction | Online | HF5548.32.C43 2009 (Browse shelf(Opens below)) | 1 | 1 | 500010312 |
Includes bibliographical references and index.
Introducing to e-business and e-commerce -- E-commerce fundamentals -- E-business infrastructure -- E-environment -- E-business strategy -- Supply chain management -- E-procurement -- E-marketing -- Customer relationship management -- Change management -- Analysis and design -- Implementation and maintenance.
This volume covers business models, theoretical tools and international aspects of e-business and e-commerce.
Management
Business
Sumaiya Kainat Bintey Kohinoor
Badhan Hubert Corraya
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