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1.
Principles of direct and database marketing / Alan Tapp by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Language: English
Publication details: Harlow, England ; New York : Financial Times/Prentice-Hall, c2005
Availability: Items available for loan: North South University Library (2)Location, call number: HF5415.126.T35 2005, ...

2.
Statistical and machine-learning data mining : techniques for better predictive modeling and analysis of big data / Bruce Ratner. by
Edition: 2nd ed.
Material type: Text Text; Format: print available online remote; Literary form: Not fiction
Language: English Boca Raton : CRC Press, c2011
Availability: Items available for reference: North South University Library: Not for loan (1)Location, call number: OL HF5415.126.R38 2011.

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